The care for health and safety of customers, contractors and employees has become the main goal of Polsat Plus Group in the time of coronavirus pandemic.
Corporate Social Responsibility Report for 2020
Polsat Plus Group reacts responsibly in fight with coronavirus
The care for health and safety of Customers, Contractors and Employees has become the main goal of Polsat Plus Group in the time of coronavirus pandemic. Therefore, numerous activities were initiated in order to minimize the risk for our key stakeholders, as well as to ensure business continuity of companies from the Group.
The following rules have been introduced:
- remote work for our employees, recommendations of staying at home, limiting direct interpersonal contacts or the mode of rotational work for team where the introduction of remote work was possible,
- limiting business meetings with customers, suppliers, external contractors and recommending other forms of contact, e.g. conference calls or video conferences, as well as cancelling business trips in Poland and abroad,
- limiting internal business meetings and restricting movement in the buildings,
- recommendation for participation in industry events (including fairs, conferences) and trainings in online mode,
- supplementing internal knowledge base with training materials, among others, how to cope with stress, manage strong emotions, manage time when working remotely, support employees, yourself and relatives during the time of epidemics,
- delivering and distributing current news related to the coronavirus,
- temperature measurement before entrance to the building and installation of dispensers with disinfectant and placing them in common areas in the Company’s offices, disinfecting equipment, cars and other tools used during daily work,
- introducing relevant procedures and disinfectants at customer service points.
Since the beginning of the pandemic, Polsat Plus Group has been responsibly involved also in support activities provided to many social groups, allocating – together with Zygmunt Solorz – the total of over PLN 50 million for a fight against coronavirus.
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New 2020
PLN 50 million for the fight against coronavirus
Polsat Plus Group and Zygmunt Solorz allocated the total amount of PLN 50 million to support the society and healthcare sector during the fight with coronavirus pandemic, engaging in activities for the benefit of various social groups and addressing them to the society, hospitals, doctors, nurses, rescuers, customers, viewers and employees. Polsat Plus Group together with Polsat Foundation covered with its activities the areas of health and safety, aid to children and youth, aid to senior citizens as well as education and information. It was both the financial support as well as the support in kind, including among others the purchase of 200 thousand coronavirus tests, 20 respirators, protective equipment, disinfectants, a commercial block in TV Polsat, SMS actions or purchase of electronic learning equipment for children from foster families and orphanages. Educational and information function was performed by Polsat News channel and The News (Wydarzenia), broadcasted a few times a day on the main Polsat channel, polsatnews.pl portal and Polsat News mobile application.
Polsat Plus Group covered with its activities the areas of health and safety, aid to children and youth, aid to senior citizens as well as education and information.
The most important activities are as follows:
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Purchase of 200 thousand coronavirus tests including the necessary laboratory equipment
Polsat Plus Group and its founder and main shareholder (Zygmunt Solorz), purchased 200 thousand genetic tests confirming the presence of coronavirus, used by all laboratories performing tests for the Ministry of Health. The tests were accompanied by 8 sets of diagnostic devices, that is thermocyclers and systems for automatic extraction, including all necessary materials to perform the comprehensive examination withing the pool of donated tests.
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Purchase of medical equipment
Plus and Polsat Foundation purchased together 20 state-of-the-art respirators for communicable diseases hospitals, worth nearly PLN 3 million.
Polsat Foundation, using its own financial resources additionally purchased personal protective equipment for over PLN 5 million. Doctors, nurses and paramedics across Poland, being on the frontline of the fight with coronavirus, received among others:
- Three-layer surgical masks,
- P2 and P3 masks,
- protective gloves,
- hard face shields,
- surface disinfectants,
- overalls,
- medical goggles ,
- surgical masks,
- KN 95 P2 masks,
- respirators.
Good practice
New 2020
„Advertising to the rescue – together in the fight against coronavirus” – a special commercial block in polsat
TV Polsat and Polsat Media Advertising Bureau aired a special commercial block “Advertising to the rescue – together in the fight against coronavirus”. Over 7 million viewers watched Polsat channel on 2 April 2020, at 6:45 p.m. Thanks to this, the amount of PLN 3 million has been collected. PLN 2 480 000 was contributed by advertisers, the remaining amount of over PLN 0.5 million was added by TV Polsat. All the collected funds have been distributed, via Polsat Foundation, to hospitals and institutions involved in the fight against epidemic most in need.
Good practice
New 2020
Tablets for remote learning for orphanages and foster families
Responding to the needs of families and children related to remote education, while trying to equalize chances of knowledge gaining and supporting the social action #stayathome, Plus together with Cyfrowy Polsat and Polsat Foundation donated 2200 tablets to institutions which, due to the number of children covered by their care, were most affected by the problems resulting from a need of remote learning. The aid was granted to:
- orphanages,
- family orphanages,
- foster families,
- correctional facilities.
Good practice
New 2020
“Feel the taste of help”
During the national quarantine, our friends from the neighbourhood – 4 Smaki Restaurant&Catering – transformed into “Kitchen of help”. Although they could not prepare meals for the employees working in our office building in Mokotów, Warsaw, they decided to continue working while cooking meals for those who were at the frontline of fight for life and health of inhabitants of Warsaw.
While being aware that doctors and medical staff of the Central Clinical Hospital of the Ministry of Interior Affairs and Administration are also a kind of our neighbours from the “Mokotów hood”, we have not been passive about this inspiration. Under our internal communication, we announced “Feel the taste of help” action encouraging employees to finance meals for medical staff from the Ministry of Interior Affairs and Administration.
PLN 15 172 – it is the total value of donations contributed by the employees of Cyfrowy Polsat and Polkomtel. On their behalf, 4 Smaki Restaurants & Catering prepared the total of 1 520 meals for the medical staff.
Our remaining actions and initiatives worth mentioning:
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“Let’s help each other” – a social campaign addressed to senior citizens
The goal of the campaign “Let’s help each other” was to draw the attention to difficulties faced by elderly people during the pandemic. The main message of the campaign – a helping hand – was designed to increase the feeling of safety for the elderly, as well as build a solidarity and the feeling of responsibility for the others.
The campaign’s features:
- 2 scenarios (“grandma” and “grandpa”),
- 2 lengths of commercial spots (30 and 45 seconds),
- Examples how anyone can help (e.g. by organizing a video call with relatives, going shopping, paying bills).
- Record time of execution:
- 3 days for casting, location selection and recording of the material,
- 7 days from the concept to airing of the first commercial spot,
- New reality:
- Commercials were shoot while strictly adhering to the safety and safe distance rules (including a minimum staffing, masks and gloves at the set)
- Characters of commercial spots were filmed mainly from outside, using a drone and lenses with long focal length.
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New 2020
“Stay with me” – social and spiritual action for people hospitalized due to covid-19
Polkomtel, operator of Plus from Polsat Plus Group, has become a technological partners of the action: “Stay with me”– social and spiritual support for patients hospitalized due to COVID-19” executed by the Polish Society of Spiritual Care in Medicine (PTODM). The goal of the program is to ensure a virtual contact with relatives for patients with COVID-19, in particular patients who are incapacitated, in severe condition or in life-threatening condition.
Under the first part of the program (“Talk to me”) Plus has donated smartphones with a package of free calls and data transmission to hospitals participating in the program.
Good practice
New 2020
#heroeswearmasks (#bohaternosimaske) action
Polsat News cameraman has become an initiator of a spontaneous social action “Heroes wear masks”. He decided to show that an ordinary “Kowalski” may become a hero in a symbolic way. Polsat journalists have quickly joined this action, among others Jakub Hnat, Anna Wachowska, Wioleta Wramba, Rafał Zalewski. Dorota Gawryluk proved that one could be The News (“Wydarzenia”) presenter while wearing a mask.
Our remaining actions and initiatives are mentioned in the Corporate Social Responsibility Report which is available on the corporate website of the Polsat Plus Group.
Educational and information function during the pandemic was performed by Polsat News channel and The News (Wydarzenia) program, Interia.pl and Polsatnews.pl internet portals and and Polsat News mobile application. Summary of the latest news from Poland and from across the world related to coronavirus and COVID-19 disease was presented in the special program: “Report. Everything about coronavirus”.
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Report. Everything about coronavirus
Since Saturday, 24 October 2020, the entire country has been named a red zone. Thus, every person living in Poland had to face further restrictions and recommendations aimed at limiting the spread of coronavirus. In response to the information chaos, Polsat News decided to introduce a new program “Report. Everything about coronavirus” – in which from Monday to Friday the viewers receive reliable and accurate news from Poland and the world related to the pandemic. The program is hosted by the journalists of Polsat News, including among them Monika Sawka who hosts “The News at 12:50”.
On Saturday and Sunday most important news regarding the pandemic appear in “Coronavirus. Report of the day” (also broadcasted on Polsat News channel).
