We pursue our social mission (#DigitalResponsibility) in the fields of safety and security, aid to children, promotion of sports and physical activity as well as education.
Corporate Social Responsibility Report for 2020
Our attitude and philosophy #Cyfrowa Odpowiedzialność
We have provided social education for years, but in 2020 in particular our involvement in the fight against coronavirus made us realize the importance of this pillar for our environment. Therefore, since last year an educational mission has become one of the fundamental areas of our social mission.
Corporate Social Responsibility in Polsat Plus Group
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Safety
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Children’s Aid
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Promotion of sport and physical activity
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Education
List of key topics for Polsat Plus Group in respective areas
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Business and market
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Workplace
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Social environment
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Environment
Sustainable Development Goals which are being implemented in Polsat Plus Group
SDG 1
No poverty
- involvement in charity actions whose mission is to combat poverty and social exclusion (employee volunteering activities),
- thoroughly renovated houses and apartments for families afflicted with bad luck (e.g. poor financial situation, sickness, bereavement) in “Our new home” program,
- supporting selected charity goals under selected programs of TV Polsat (among others, “Your Face Sounds Familiar”).
SDG 3
Good health and well-being
- 25 years of experience in providing aid to sick children by Polsat Foundation
- Polsat Foundation’s mission (it includes big nationwide campaigns, with the income from such campaigns being used for medical treatment and rehabilitation of children),
- Polsat Foundation’s support in building modern medical centers and renovation of hospitals (in particular children’s wards) across Poland,
- purchase by Polsat Foundation of medical equipment for hospitals and other institutions providing healthcare to children,
- additional support provided to the society, healthcare and our employees in the fight against coronavirus
- promotion of sports and healthy lifestyle (including by broadcasting coverage of sports events in TV Polsat, dedicated educational programs and participation of Polsat Biega track team in key running events).
SDG 4
Quality education
- mission of Stowarzyszenie Program Czysta Polska (Clean Poland Program Society),
- spreading knowledge about ecology and pro-environmental attitudes,
- news programs devoted to natural environment in TV Polsat and articles in Polsatnews.pl portal,
- counteracting digital exclusion, among others through development and promotion of state-of-the-art Internet access technologies,
- permanent cooperation of Plus network with the Copernicus Science Centre,
- e-Schoolbag (an integrated educational platform, replacing classic workbooks and exercise books at school),
- educating on safety in the mountains and by the water during summer and winter vacation events,
- first-aid workshops,
- charity actions with an aim to support the development of disabled children – carried out as part of the employee volunteering activities,
- know-how transfer and exchange of experience among our employees during big projects carried out in various Polsat Plus Group companies.
SDG 8
Decent work and economic growth
- constant development of offered services and technologies,
- respect for human rights,
- diversity in the workplace,
- development of employees’ skills,
- stable workplace, employees with long track record in the organization,
- Company Social Benefits Fund (ZFŚS), fringe benefits, promotion of healthy lifestyle,
- corporate volunteering,
- communication of social responsibility report (inside and outside the organization).
SDG 9
Industry, innovation and infrastructure
- regular development of the Internet with the use of state-of-the-art technologies – Plus network is a leader of 5G technology;
- issue of green bonds, with the proceeds from the issue, amounting PLN 1 billion, being used for refinancing the pro-environmental investments, among others for modernization and improvement of the telecommunication infrastructure of the Group in the area the energy efficiency,
- Corporate Social Responsibility (CSR) activities in Polsat Plus Group,
- encouragement for all Poles to act for the benefit of the natural environment (Clean Poland Program Society),
- improving the energy efficiency and avoiding unnecessary electricity consumption,
- internal Crowd+ Program supporting the culture of innovation,
- new technology in Polsat Sport studio,
- state-of-the-art studio of “The News” (Wydarzenia) and Polsat News channel.
SDG 10
Reduced inequalities
- Adjusting most of the programming in Super Polsat channel to allow people with visual and/or hearing impairment to watch the contents,
- Facilitating customer service for people with visual and/or hearing impairment in Cyfrowy Polsat and Plus as well as providing special services in TV Polsat channels, among others through introducing by Polsat News of real-time subtitles for deaf people and people with hearing impairment,
- Successful social integration of disabled persons in programs of TV Polsat (among others in “Dancing with Stars”), who prove that everything is possible.
SDG 12
Responsible consumption and production
- ISO 9001:2015, ISO 14001:2015 and ISO 14001:2018 certificates, in the field of electronic equipment design and manufacturing awarded to InterPhone Service factory,
- ISO 9001:2015 certificate (care for the high quality of the services offered) and ISO 14001:2015 (corporate ecological responsibility in the areas of sale of telecommunication products and services as well as sale of electricity, customer service and customer retention) awarded to Polkomtel,
- environment-friendly products (minimal use of raw materials during production, elimination of unnecessary packaging, efficient distribution and effective recycling of the products once their lifecycle ends).
SDG 13
Climate action
- identification of essential areas of environmental impact,
- introduction of the offer of photovoltaic installations; the service is available on the entire territory of Poland and is supported by a national campaign communicating benefits of renewable energy sources,
- joint care for the natural environment, air, water and nature (Clean Poland Program Society),
- ecological education of the closes environment (among others in the Subscribers Magazine “Brawo Ty!” and in TV Polsat)
- promotion of pro-ecological attitudes among employees,
- testing the influence that radio transmitters have on the environment,
- on-going control of raw materials consumption,
- electricity saving,
- waste management and delivery of waste materials to specialized recycling firm.
By analyzing all the Sustainable Development Goals and their compliance with our updated social mission, we have defined key priorities for Polsat Plus Group and assigned Key Performance Indicators to them.
Key priorities for the Sustainable Development Goals executed in Polsat Plus Group
| Priority/Goal | Compliance with the social mission | KPI of business benefits | KPI of social benefits |
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Priority 1 |
Pillar 1: |
Ensuring highest safety standards in the process of service provision and delivery of high quality products; Creating a really decent place of work and safe working environment; Being a reliable business partner as a big market player with stable position. |
Access to high quality products and services from the reliable supplier with years of experience, taking care of standards and compliance with regulations and legal requirements; Provisioning of innovative technologies supporting the safety of Poles during their holidays in the mountains and by the water; Ensuring the safety for customers and employees in social crisis situations. |
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Priority 2 |
Pillar 2: |
Inspiring the closest business environment to provide aid to the most needy and supporting soft competence of employees thanks to the employee volunteering. |
Saving life and health of the youngest patients through active support of Polsat Foundation. |
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Priority 3 |
Pillar 3: |
Innovative solutions and technologies supporting the society in diagnostics and health treatments and healthy life style; High quality content on sports channels supporting Poles in actively taking care of their fitness and sports passions. |
Supporting appropriate activities and habits as well as healthy life style among customers, viewers and employees. |
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Priority 4 |
Pillar 4: |
Products and offer addressing climate challenges and cost-effective products and services, eliminating barriers in access to education and improving quality of teaching. |
Supporting educational activities, in particular groups threatened by exclusion in access to knowledge and/or information. |
Polsat Plus Group’s Stakeholders
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Stakeholders
The ways and frequency of stakeholder engagement and the key issues for them are included in the full version of the report
Stakeholders map and forms of dialogue with individual stakeholder groups
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How do we shape our market environment?
Apart from direct contacts with stakeholders, we shape our market environment also through membership in industry associations. We are members of, among others:
- Polish Chamber of Information Technology and Telecommunications
- Polish Chamber of Commerce for Electronics and Telecommunications
- Polish Chamber of Digital Broadcasting
- IAB Poland
- Association of TV Programs Distributors SYGNAŁ
- Polish Internet Research
- Advertising Council
- Creative Poland Association
- Polish Association of Listed Companies.
