The Association’s mission, which is realized with the support of Polsat Plus Group, is to initiate change, educate the society and publicize important topics and actions which are related to ecology, conservation of environment and improvement of the quality of living.
Corporate Social Responsibility Report for 2020
Clean Poland Program Association
Zygmunt Solorz, the founder and the main shareholder of Polsat Plus Group, has presented his vision of making Poland clean and has established the Clean Poland Program Association. The membership in the association is open to all interested parties. Members of the association include Polsat Plus Group companies.
The Clean Poland Program Association’s mission, which is realized with the support of Polsat Plus Group, is to initiate change, educate the society and publicize important topics and actions which are related to ecology, conservation of environment and improvement of the quality of living.
Mission of the Clean Poland Program Association and of Polsat Plus Group
Education
The aim is to educate the public on the benefits of ecological lifestyle.
Information
Publicizing and promotion of major actions and topics which are associated with ecology, environmental protection and improvement of quality of living.
Initiation of changes
We start from ourselves and we believe that our consistent actions will result in the change of approach to ecology by all.
Good practice
New 2020
A campaign by the clean Poland program association
In 2020 a campaign was aired in Polsat TV with an aim of helping popularize positive pro-environmental attitudes and encouraging people to make changes in their lives while focusing on the environment and nature. The spots feature eco-activists, artists, experts, i.e. people who wish to speak for the conservation of natural environment. The spots address the topics which are consistent with the Association’s mission: clean air, clean water, and also the issue of water shortage, greenhouse gas emissions and pollution with plastic.
The campaign’s participants point to simple activities which can be easily implemented into daily life (including segregation of garbage, re-usable bags, ecological sources of energy, right shopping habits) and they point to the key threats faced by the Earth (including air pollution, waste, running out of energy sources, contaminant leakages, logging of forests, destruction of bio-diversity, melting of icebergs).
The young generation’s statements are an important element of the campaign – children speaking directly to viewers: “it is all about our and your future.”
The spots feature Beata Kozidrak, Małgorzata Pieczyńska, Anita Sokołowska, Krzysztof Ibisz, Kamil Bednarek, Piotr Kupicha as well as ecological influencers: Paulina Górska and Sylwia Majcher, and also Dominika Tarczyńska who represents the Clean Poland Program Association.
Start initiating changes from yourself. Wherever possible modernize the infrastructure by replacing older solutions with new ones that are friendly to the environment.
Good practice
New 2020
#ZaczynamOdSiebie (#Startfrommyself) social action
On the occasion of the 50th Earth Day the Clean Poland Program Association initiated #ZaczynamOdSiebie (#Startfrommyself) social action. The action attracted people known from Polsat TV, including Edyta Herbuś, Anita Sokołowska, Krzysztof Ibisz, Sylwia Lipka, Igor Herbut, Kacper Kuszewski and Nicole Bogdanowicz. On their social media accounts the stars published posts and shared spots in which they encouraged everyone to care for our planet. Also Karolina Gilon spoke on Polsat News about the things that everyone can do for the natural environment. In its social media channels the Clean Poland Program Association encouraged all to share short films about actions that can be taken for the benefit of our planet.
At the end of 2020 the Clean Poland Program Association had more than 200 thousand members.
